Raumplus was founded in Bremen, Germany, in 1986 by furniture engineer Jürgen Guddas, focusing on wardrobe systems and sliding doors. Its products have repeatedly won top industry accolades, including the Red Dot Design Award, German IF Design Award and German National Design Award. As a leading brand in the European market, Raumplus inherits the design philosophy of Bauhaus: German precision craftsmanship, innovative functional design and minimalist aesthetic style.

 

In the design of the Raumplus Asia-Pacific R&D Center, concise and powerful architectural massing serves as a core element of brand recognition. We prioritize the visual tension of the building itself and adopt the contrast of virtual and solid interfaces to establish a multi-layered spatial sequence.

 

We intend the visual tension of the architecture to derive from the perceived internal force and dynamic changes within the form, generating diverse intrinsic structural momentum. Such momentum is reflected in magnitude, direction, contour, color, intensity and motion rhythm, ultimately endowing the building with a distinctive appearance that sets it apart fundamentally from the surrounding context.

 

Furthermore, the application of the brand’s corporate colors shapes a rhythmically articulated facade, establishing a concise and effective brand identity. By reconstructing the artistic conception of woodland scenery, the facade adopts a rhythmic arrangement reminiscent of musical staves. This approach relieves the oppressive sense brought by the building’s large volume toward the surroundings. Meanwhile, a series of display showcases are embedded within the rhythmic sequence, turning the production process itself into a visual spectacle. Much like a modern industrial film narrative, the project heralds the arrival of an entirely new, revolutionary lifestyle.